Our Objectives

We strive to provide quality classes, customer service and support services to achieve the following goals:

• Recruit students
• Retain students
• Help students obtain certificates or degrees
• Help students transfer
• Help students enter the workforce or get better jobs
• Recruit new faculty, staff and administrators
• Encourage alumni and the community to support the college and its students through scholarships and personal donations.

Students choose to attend a college because of programs, proximity and price. Many students are also concerned with balancing family obligations and work schedules and will look for classes that are taught at the most convenient time. Older students, especially, want and need flexibility from our colleges. When promoting Sacramento City College classes, programs and services, emphasize the advantages.

Marketing may be internal, external, or both.

Identify Your Market

In addition to determining what it is you want to say, you must also decide who your target market is, such as:

• Continuing students
• International students
• Adults
• Students at risk
• Students with disabilities
• Transfer students
• Student athletes
• Faculty and staff
• General public
• Business community
• Alumni
• Donors/potential donors